Brand Identity for Koshtoyan Fashion
Graphic Design

Koshtoyan is a women’s fashion brand located in Armenia. The brand embodies the image of a luxurious and elegant woman. Since the brand produces handmade fashion pieces, it is important to showcase the quality of the clothes in the logo. The logo is the first initial of the brand which also represents the needle and thread integrated into it. To emphasize the brand’s uniqueness we presented the letter “K” in a custom lettering form. In our designs, we kept the concept of the brand: minimalistic and luxurious. In particular, the black and white accent gives the brand a luxurious impression.

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