Unique, dynamic and fresh, Royal Mix introduces a new culture of having fruit anytime and everywhere. The very concept of takeaway cups with exotic fruits is a novelty in the Armenian market. Besides that, the brand expresses its uniqueness by offering special gift boxes with the most exquisite tropical fruits. Our goal was to design a logo and packaging directly related to the concept of the brand: vibrant, dynamic and exotic. Based on the brand's concept in the logo design we used patterns of three exotic fruits: dragon fruit, passion fruit and fig. We wished for the logo to express the fresh and exotic taste of the fruits. An important part was the design of labels for gift boxes that were meant to express affection and appreciation for someone special.