Brand Identity for Raysan
Graphic Design

Raysan is an information technology company in Saudi Arabia that provides services in a wide range of spheres such as the development of applications and websites, design and marketing services. Our goal was to create a brand identity that reflects both the Arabic culture and the business characteristics. The logo embraces two intertwined brackets which are considered as a representative sign for IT and, mainly, programming․ There are two versions of the logo: English and Arabic. An understanding of Arabic calligraphy and letterforms were necessary to create a successful bilingual logo. We chose modern and vibrant colors that convey technology and creative solutions.

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