Generac is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial and industrial markets. When entering the Armenian market the company's representative faced recognition problems. To start their operations they needed a brochure and blank designs customized for their needs and based on the market requirements. Realizing the strategy of the company and following the brand requirements we designed a brochure for customers to get acquainted with the products, and a blank for formal business correspondences and not only.